SBS - Audio Advert

Working with Kate Fitzgerald and Margarett Cortez. We needed to build and concept a unique audio wave design that could spread across multiple cultures while branding the SBS audio style guide.

Created with C4D, Element, Photoshop, Illustrator, and After Effects.

Credits

Concept and Creative Direction : Ben Rasmussen, Kate Fitzgerald

Producer : Margarett Cortez

Animation - 3D Design : Ben Rasmussen

Going Places - TV Opener

Working with Jarvis Macknamara we developed a concept using Ernie Dingo’s artwork.

The art work itself described by the man himself as,

“I just think of them old fullas using me as another way to storytell."

Worked beautifully with the message we were trying to portray.

Created with PFTrack, Illustrator and After Effects.

Concept and Creative Direction : Ben Rasmussen, Jarvis Macknamara

Art Direction/Animation : Ben Rasmussen

Bunnings

A complete Bunnings treatment including the modelling of the tools and bespoke Van’s/Vechicles we teamed up again with Don Lim. We were responsible for a complete character build with bespoke Bunnings people and designed, rigged, textured and built a Bunnings team that we had to turn into a crowd.

Created with C4D, Redshift and After Effects.

Credits :

Concept and Creative Direction : Don Lim, Ben Rasmussen

Art Direction/Animation : Don Lim, Ben Rasmussen

Emerging Writers Competition - Between Two Worlds

Teaming up with Luke Cornish and the SBS team we developed the new competition spot for “Between Two Worlds“. Our goal was to encourage various ethnic groups of Australia to enter the competition. Was a fantastic team effort and we wouldn’t have got there without the respectful collaboration of the SBS team.

Created with C4D, Element, Photoshop, Illustrator, and After Effects.

Credits

Concept and Creative Direction : Derek Best, Luke Cornish, Ben Rasmussen, Vanessa Meagher

Animation - 3D : Ben Rasmussen

Sound Design/Audio : SBS

Special mention : Amanda Galkin, Jeremy Worrall

SBS The FEED

A complete brand build and concept design including Journalist shorthand representing stories from around the world.

Was a fun project developing various logos for the committee of people involved.

Created with C4D, Redshift and After Effects.

Credits :

Concept and Creative Direction : Ben Rasmussen

Art Direction/Animation : Ben Rasmussen

NAIDOC WEEK

Approached by Amanda Gaiken we were thrilled to be a part of Naidoc Week. Rich in culture we had to show the individual artists while hinting at the stories and past by creating an environment in the stars that represents the aboriginal dream time.

This was a challenging piece and a big thanks go to the very talented Don Lim and of course the SBS team for the input and guidance.

Created with C4D x-Particles, Photoshop, Illustrator, and After Effects.

Credits

Concept and Creative Direction : Ben Rasmussen, Fergus Donald

Producer : Fergus Donald, Belinda Larymore

Animation - 3D Character Design : Ben Rasmussen, Don Lim

Sound Design Audio : Fergus Donald

Special mention : Jeremy Worrall, Amanda Galkin

Kenworth T610 Reveal

Product Launch

Teaming up with the very talented Don Lim, we supplied motion graphics for the opener and launch for the Kenworth T610. Design included posters and print material for campaigns.

We also recieved terrific feedback from the head of the Kenworth USA division that it was the best presentation they had ever seen at Kenworth.

Created with C4D, Illustrator, and After Effects.

Credits :

Concept and Creative Direction : Don Lim, Ben Rasmussen

Producer : James Horton

Animation, 3D and Logo Design : Ben Rasmussen, Don Lim

Sound Design/Audio : Don Lim

Agency : http://www.thetricyclecollective.com.au

AUSTRALIA v INDIA

AUSTRALIA V NEW ZEALAND

AUSTRALIA V WEST INDIES

Very excited and pleased to work with the the great Reg Squires. We developed a new look for Channel Nines Test Series that was used for 4 years. Updated each time with new players and teams. Was a very successful and creative approach.

Created with C4D, Element and After Effects.

Credits :

Concept and Creative Direction : Reg Squires, Ben Rasmussen

Art Direction/Animation : Reg Squires, Ben Rasmussen

Sarah La Fontain

TV Opener + Brand Identity

Head hunted to complete a complicated art department production for Sarah La Fontain and Channel Ten.

Set up the brand package for the entire show which included lower thirds destination graphics and a unique map, updatable and current design.

Created with illustrator, and After Effects and Element 3D.

Credits:

Concept and Creative Direction: Ben Rasmussen, Taku Kaskela

Executive Producer: Taku Kaskela

Series Producer: Taku Kaskela

Animation, 3D and Logo Design: Ben Rasmussen

Sound Design/Audio: Taku Kaskela

Agency: Taku Kaskela and Sarah La Fontain (Finnish Production)

Movie Juice - TV Opener

Super tight deadline and super tight budget. Worked day and night to meet the deadline. Would loved to have put more finesse and movie references in but ran out of time.

Created with Illustrator and After Effects.

Concept and Creative Direction : Ben Rasmussen, Simon Larkins

Art Direction/Animation : Ben Rasmussen

AMBREY REBRAND

Asked to breath some life into the shipping company AMBREY. We headed down the path a modern millitary look. This included bugs, lower thirds, Intro and Outro’s all for editing purposes.

Created with Illustrator, After Effects, ELEMENT and C4D.

Credits:

Concept and Creative Direction: Ben Rasmussen, Tim Mount

Producer: Tim Mount

Animation, 3D and Logo Design: Ben Rasmussen

Audio : Ben Rasmussen, Tim Mount

Branding Launch

Teaming up with the very talented Don Lim, Ben and Don dived into X-Particles to create environments that the product would interact with. The talented pair created a space gravity chamber and a beach scene that the ocean bounces off the product. This was Ben's first real adventure into X-Particle

Created with C4D x-Particles, Photoshop, Illustrator, and After Effects.

Credits

Concept and Creative Direction : Don Lim, Ben Rasmussen

Animation - 3D : Ben Rasmussen, Don Lim

Sound Design/Audio : Don Lim

Media Launch

Teaming up with the very talented Don Lim, We created a 3D simlation showing the elements form into a 3D Egg creation with Ribbon to flow and frame the piece.

Created with C4D, Photoshop, Illustrator, and After Effects.

Credits

Concept and Creative Direction : Don Lim, Ben Rasmussen

Animation - 3D : Ben Rasmussen, Don Lim

Sound Design/Audio : Don Lim

2 x 2 - Channel Brand

Working with Dan Ballaam (Creative Director of Cartoon Network) we were headhunted to develop a TV channel in MOSCOW. We worked on site for 8 weeks developing the complete branding guide for 2x2.

Created with Maya, Illustrator and After Effects.

Concept and Creative Direction : Dan Ballaam, Ben Rasmussen

Art Direction/Animation : Dan Ballaam, Ben Rasmussen

MUSASHI PRODUCT LAUNCH

Commissioned to create five Musashi medical animations. TVC and online campaigns included cutdowns and a main edit consisting of 3D medical models to link with the posing of the talent. Shows the interaction of the muscle structures, heart, lungs and the brain reacting to the product.

Created with C4D, Photoshop, Element and After Effects.

Credits

Concept and Creative Direction : Peter Gardiner, Ben Rasmussen

Animation - 3D : Ben Rasmussen

Sound Design/Audio : Peter Gardiner

The Gloaming - TV Opener

Working with Benjamin Jones we developed an small opener that was to be used as a teaser for the main show. The logo went on to be used but sadly the main title sequence went to another company once the pitch was won.

Created with Illustrator and After Effects.

Concept and Creative Direction : Ben Rasmussen, Benjamin Jones

Art Direction/Animation : Ben Rasmussen, Benjamin Jones

Sensis

Brand Identity

Brought on board to rescue what turned out to be an award winning project. Had to work out a complex situation for the shoot as well as tracking footage and providing smooth animation pieces.

Innovative solutions and solving problems for such complex projects has become a signature for Ben.

Created with PFTrack, Cinema 4D, Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Dave Hase

Producer: Dave Hase

Animation: Ben Rasmussen

Sound Design/Audio: Dave Hase

Agency: http://hase.com.au

WESTERN UNION - AUSTRALIA POST

Working under the guidence of the very talented Don Lim we needed to show oragami hundred dollar bills taking form to suit the content. Commisioned to do a series so far.

Created with C4D, Photoshop, Illustrator, and After Effects.

Credits

Concept and Creative Direction : Don Lim, Ben Rasmussen

Producer : Don Lim

Animation, 3D Elements : Don Lim, Ben Rasmussen

PUP ACADEMY - Art Department

A complete Art Department was needed for the production of Pup Academy. Developing the usual branding KIT we even got the main logo 3D printed as tags for the dogs to use in the shoot. Was fantastic to dive into new technology.

Created with C4D, Illustrator, Redshift and After Effects.

Credits :

Concept and Creative Direction : Ben Rasmussen, Simon Larkins

Art Direction/Animation : Ben Rasmussen, Simon Larkins

The Butterfly Tree

Commissioned to develop a series of Stag Beetle animations to be used as dream sequence for the The Butterfly Tree film, starring Melissa George.

Created with C4D x-Particles, Photoshop, Illustrator, and After Effects, , Element, PFTrack.

Credits :

Director : Priscilla Cameron

Creative Direction : Matt Timson, Ben Rasmussen

Animation : Ben Rasmussen

Yarra Valley Water

Yarra Valley Water Branding Campaign

Installing a series of animations for various platforms to be sent out throughout Victorian towns .

Created with Illustrator and After Effects.

Credits :

Concept and Creative Direction : Dave Hase,

Art Direction/Animation : Ben Rasmussen,

Prima

Marketing Reel

Working with Dave Hase, Ben and Dave developed a catchy little marketing Reel.

This was used for supermarkets to sell the feel of the product.

Created with Photoshop, Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Dave Hase, Ben Rasmussen,

POP! - Channel Brand

From the back of working with Disney I was asked to help set up a new channel that would eventually compete for viewers in the UK market. It was a complete art department with Logo development 3 stings and then all the usual branding kit that goes with it. Lower Thirds, 5 second stings etc etc.

Created with MAYA, Illustrator and After Effects.

Credits :

Concept and Creative Direction : Ben Rasmussen, Francesca Newington

Art Direction/Animation : Ben Rasmussen

Cleanaway Branding

Branding Launch + Character design

Hired to concept a branding exercise which is the development of Charlie the health and safety elephant.

The animated elephant character carries the client’s messages throughout.

Created with C4D, Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Tim Hoffmann, Ben Rasmussen

Producer: Tim Hoffmann

Animation, 3D and Character Design: Ben Rasmussen, Tim Hoffmann

Agency: http://www.thetricyclecollective.com.au

RMIT The Capital

Brand Identity + Animation

Commissioned to design and animate a series of three animations for RMIT.

The logo led on to how everything else worked in the animation process.

Created with Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Don Lim, Ben Rasmussen

Producer: Dave Hase

Animation: Ben Rasmussen

Sound Design/Audio: Dave Hase

Agency: http://hase.com.au

RMIT - CISO

Brand Identity

Working with the very talented Don Lim and Dave Hase we supplied motion graphics for RMIT. A series of animated messages that tie in with the client’s branding, created with the use of an innovative mix of live action and graphics.

Created with Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Dave Hase, Don Lim

Producer: Dave Hase

Animation: Ben Rasmussen

Sound Design/Audio: Dave Hase

Agency: http://hase.com.au

Channel 9 Rugby

Player Profile + Brand Identity

Teaming up with Reg Squires, Ben and Reg built and implemented a new look for CHANNEL NINE SPORT RUGBY.

Created with C4D, Illustrator, Photoshop, and After Effects.

Credits:

Concept and Creative Direction: Ben Rasmussen, Reg Squires, Alex Rolls

Producer: Alex Rolls

Animation, 3D and Logo Design: Reg Squires, Ben Rasmussen

Agency: CHANNEL NINE SPORT

Walking the Wall

Title Sequence

Approached to do work on a title sequences and map work for a film which shows journeys along the Great Wall of China.

The series of maps and documentaries created for this client showcased Ben’s expertise in this area and has since generated more work in this vein.

Credits:

Concept and Creative Direction: Ben Rasmussen

Producer: Mark Schowlinz

Animation, 3D and Logo Design: Ben Rasmussen,

Sound Design/Audio: Ben Rasmussen

The Juice Brothers

The Juice Brothers Branding Campaign

Setting up and overseeing the liquid simulation we developed a series of animations for all sorts of sizes to be sent out throughout Australia. .

Created with Photoshop, Illustrator, Cinema 4D, Houdini and After Effects.

Credits:

Concept and Creative Direction: Dave Hase, Ben Rasmussen

Animation: Ben Rasmussen,

SBS SKODA

Brand Identity + Animation

Commissioned to design and animate a relationship that shows bikes and cars can get along.

On message for client as Tour De France sponsor.

Created with Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Ben Rasmussen

Producer: Jackie Warren

Animation: Ben Rasmussen

SBS Miscellaneous

Two samples of very good projects – employed as the senior designer at this time.

Ben left SBS to open his own studio, and SBS still supplied work to him.

This very good working relationship is sound and ongoing.

Grand Design Opening Summer Campaign

Taking the fantastic base edit from Benjamin Jones I was asked to lift and help design the core message. These included designing an architectural plan, a wooden model to scale for the shoot, 3D paper swans that rotate into a shadow of the shape recoloring the babies eyes and then having the building half built in a primary location.

Created with Illustrator, Photoshop, Maya, PFTrack and After Effects.

Credits:

Concept and Creative Direction: Benjamin Jones, Glen Urkhardt, Ben Rasmussen

Art Direction: Ben Rasmussen

Conversation— Mens Health

Opener + Brand Set up

Brought on to design a piece to sit in with an edit talking about men’s health, with a series of mini stories.

Created with Illustrator, and After Effects.

Credits:

Concept and Creative Direction: Ben Rasmussen, Simon Larkins

Executive Producer: Simon Larkins

Series Producer: Simon Larkins

Animation, 3D and Logo Design: Ben Rasmussen

Sound Design/Audio: Ben Rasmussen

Agency: https://contextmedia.tv

CBBC

Transitioning in and out from promo material designed to get younger viewers interested in Formula One.

Designed a CBBC car with a series of interviews from David Coulthard.

Created with Illustrator, After Effects and Maya.

Credits:

Concept and Creative Direction: Ben Rasmussen

Producer: Kieran Townend

Animation, 3D and Logo Design: Ben Rasmussen